OTA or Obsolete: Why automakers must fix software or fall behind

This article is authored by Sai Sridhar, Managing Director – Elektrobit India Pvt. Ltd., CRO – APAC.The automotive industry is at an inflection point, and software is now in the driver’s seat. For decades, vehicles were defined by engineering precision, manufacturing scale, and mechanical innovation. That era is over. Today, vehicles are evolving into software-defined […]

:Kia India teases upcoming electric, hybrid models: What to expect |

Kia India has dropped a new teaser on its social media channels, hinting at the arrival of two new electrified models for the Indian market. The short video flashes the words “HEV” (Hybrid Electric Vehicle) and “BEV” (Battery Electric Vehicle), accompanied by the caption, “The future is knocking. One clue. More than one possibility.” Although […]

Hero’s Xpulse 421 spied testing: Upcoming RE Himalayan 450 rival!

Hero MotoCorp’s upcoming flagship adventure motorcycle has been spotted testing once again, this time in Ladakh. The heavily camouflaged prototype, widely expected to be called the Xpulse 421, appears to be in the advanced stages of development as the company continues to evaluate it in high-altitude conditions ahead of its global debut. Once launched, the […]

Hyundai Creta EV prices now start at Rs 10.99 lakh: Details on BaaS scheme

Hyundai Motor India today announced the launch of Hyundai Creta under the BaaS (Battery-As-A-Service) programme. This reduces the starting price of the EV SUV to Rs 10.99 lakh (ex-showroom). Under the battery-as-a-service model, rental costs start at Rs 3.9 per kilometre, helping reduce the initial acquisition cost. For buyers preferring full ownership, the Creta Electric […]